(Update: Rayner Opticians was purchased by Vision Express in 2014)
Established in 1910, Rayner Opticians is now regarded as one of the most respected and established Optical groups with in excess of 100 stores in the UK. The company offer a wide range of frames and lenses from brands such as Fendi, Ted Baker, Lulu Guinness, Levi’s, Nike and Converse.
When Rayner Opticians rolled out Ocuco’s Acuitas solution for Optical retail chains to their stores, they realised that, with the right tools, they could transform the data in their Acuitas system into real business intelligence. This would empower the management team to ask their own questions and make faster, more informed decisions.
Russell Tallyn, Management Accountant at Rayner Opticians, said “What made us stand up and take notice of Acuitas Logix (Ocuco's rebranded name for the Nathean Analytics product) was its speed and accuracy. It provides instant access to key reports, ensuring we can act fast - as and when required."
The implementation of Acuitas Logix was quick and easy, with users up and running within a week. From the outset they were able to start asking questions of their data and get immediate insight into the key performance areas of the business.
According to Simon Hirst, Retail Systems Support Manager at Rayner Opticians, “Acuitas Logix is extremely user friendly. Within a couple of hours of training, our staff had learnt the basics. In another couple of hours they became experts at using it!”
The head office team are using Acuitas Logix to make decisions on purchases, reposition older products and formulate sell-out strategies. It is also being used to determine which promotions have been successful and the length of time stock will take to sell through. The Regional Sales Managers are also gaining incredible value from Acuitas Logix and use it each day to measure areas such as conversation rates, procedures and staff performance.